About Us

Founded by Heesun Lee and Jeff Tai, Ivy Admissions Hacker brings the experience of the other side of the admissions table directly to you.

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After navigating the elite admissions process ourselves, from UC Berkeley to Yale to Stanford, we thought we already understood what it took to get into top schools.

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But once Jeff began working as a private admissions consultant, we realized something a little more startling. “Insider secrets” about how to compete more effectively do exist—but they’re almost never shared publicly. Instead, they are tightly guarded by expensive consultants, many of whom are hired straight out of Ivy League admissions offices and now only serve the ultra-elite.​

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Over five years, Jeff has guided 100+ students into schools like Yale, Stanford, Princeton, Columbia, Cornell, and UC Berkeley, developing a proven system that combines personal elite school experience with the high-stakes strategies that actually work for ambitious families.

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Meanwhile, Heesun has built her expertise in product strategy and content creation, honing the skills needed to broadcast this invaluable knowledge and reach more families than traditional one-on-one consulting could ever serve.

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Together, we created Ivy Admissions Hacker because every high-achieving student deserves access to the same level of strategic guidance the wealthiest families typically deploy. You shouldn't have to pay five-figure consulting fees to get into your dream college. We're here to level the playing field by systematizing and sharing Jeff's proven frameworks—the same strategies that got us into elite schools and have since helped our clients do the same.​​

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Ready to outsmart the college admissions game? Let’s get started.